MCB Data Cloud Certification Practice Exam 2026 - Free Data Cloud Certification Practice Questions and Study Guide

The most suitable operator for creating a segment focused on a birthday campaign, which is evaluated daily, is based on the specific nature of the event being targeted. The operator that should be utilized effectively captures the relationship between the current date and the birthday of individuals within the dataset.

By employing the "Is anniversary of" operator, the consultant can precisely filter individuals whose birthdays correspond to the current date. This is crucial for a birthday campaign, as it ensures that the segment includes only those who are celebrating their birthday on that specific day, allowing for timely and relevant engagement.

The choice of this operator allows for dynamic evaluation—meaning that each day, the system can automatically identify and include individuals whose birthdays coincide with the current date, making the campaign more effective and targeted. It inherently recognizes recurring events, which is essential for celebrating birthdays consistently over time.